John Shumate

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John Shumate Headshot
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VP Global Brand Marketing, Champion Brand at Hanesbrands Inc.


John Shumate is an executive marketing leader with achievements driving double-digit sales growth, exceeding revenue and profitability goals for industry leaders in Retail, CPG, E-Commerce, Digital, Footwear/Apparel, Food & Beverage, Hospitality, Sports and Entertainment arenas. Blending creative vision, marketing expertise, media savvy and a passion for innovative excellence, developed and implemented winning marketing strategy and product launches across digital/social media and traditional marketing channels for major brands, including Hanes Brands International, Pepsico, Gatorade, MGM Resorts Intl, Foot Locker Inc., Miami Dolphins and Orlando Magic.

Shumate is known as a growth minded revenue driver and brand builder for world-class corporations. He is an impact driver with glistening track record of leadership success. He has a proven ability to mentor and develop as well as build consensus that consistently creates momentum to implement strategic initiatives. He has developed and managed partner alliances with the NFL, NBA, MLB, NCAA, and Live Nation properties as well as celebrities, athletes and entertainers. His essential value is his talent for defining vision, drive growth strategy, and infusing the team with game-changing ideas.

Shumate obtained his undergraduate degree in Business Administration from Wittenberg University in Springfield, Ohio and currently serves on their Board of Directors. He later earned his MBA from Florida Atlantic University. Shumate is married to his lovely wife Shana and they are the proud parents of twin boys Jackson and Chase.